"They are flexible and show commercial acumen."Chambers UK - 2016
Digital Media: Content at the speed of thought.
Digital media is one of the fastest-growing areas of modern business. From electronic publishing and content marketing to the proliferation of rich content on various platforms and social media channels, digital media has revolutionised the way in which consumers consume content and how businesses communicate and market.
Advising on such a rapid area of business needs a properly balanced and informed approach, meshed with an ability to be pragmatic, flexible and proactive. With their in-depth, up-to-the-minute insight, our team can help you minimise the risks and fully exploit the opportunities.
It’s essential to understand how different rights and interests operate between commercial parties in digital transactions, not just to ensure you comply with the law and are suitably protected legally, but also structure transactions effectively. Our team has the commercial and technical knowledge and experience required to help you to protect, promote and build on your existing interests and future opportunities.
Advised a multinational media organisation in respect of its digital advertising platforms.
Advised on intellectual property matters in respect of a promotional campaign involving a major bank’s sponsorship of a national venue.
Advised Guardian News and Media Limited on negotiations with a European fashion brand in respect of a digital campaign promotion sustainable fashion.
Acted for three online social gaming and gambling businesses on their reverse takeover into Pursuit Dynamics Plc and on the admission of the enlarged group to AIM under its new name, Gaming Realms Plc, with an associated placing of shares.
Advised Bigballs Media Limited on all commercial contract and intellectual property work in their core business. In particular, we have negotiated key commercial contracts with YouTube and other digital media platforms, for example for our client’s Copa90 and other digital media channels.