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Memery Crystal advises precision marketing software specialist Pelatro on its admission to AIM

19/12/2017

At a glance

Memery Crystal is pleased to announce that it has advised Pelatro Plc on its admission to trading on AIM. Pelatro provides precision marketing software to telecommunications companies. Its software, “mViva”, uses big data analytics to analyse end user data and allows telecommunications companies to increase the relevance of their marketing campaigns.  In connection with its admission to AIM, Pelatro raised gross proceeds of £4.6 million to help the company move forward with its expansion plans. Pelatro’s market capitalisation on admission is expected to be £15.2 million.

The Memery Crystal team was led by Nick Davis (CEO) and included Kieran Stone, Alice Foster, Rebecca Mohan-Kenny and Lauren Belmonte.

Pelatro is the second technology company that Memery Crystal has advised on admitting to trading on AIM in the last month, and marks the end of an extremely active 2017 for capital market activity.

Client Partner Nick Davis commented: “We have been delighted to work with Pelatro on their admission to AIM. The team and I look forward to assisting them with their progression at this exciting point in their expansion plans.”

Notes to editors:

Memery Crystal is a specialist international law firm based in London with a well-established history of acting for clients in the corporate sector. As an industry-leading advisory on IPO’s, Memery Crystal have again been included in “Band 1” for AIM in the most recent edition of the Chambers UK legal directory.

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